Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

September 10, 2014

Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit

Written By Simon Mainwaring

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Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit – join us to build your social marketing plan for 2015 together.

Getting your social marketing right is no easy task with technology and consumer behavior changing so quickly. That’s why we put together a very special, annual 2-day training event where experts from the smartest and most successful brands in the world come together to build a Social Branding Blueprint with you.

We’re very excited to announce the final list of speakers for the 2014 Brand Leadership Summit:

Unilever – Marc Mathieu, SVP Marketing

The Coca-Cola Company – Derk Hendrickson, GM EKOCENTERS

IBM – Chris Crummey, Worldwide Exec. Dir. of Sales

Facebook – Andy McKeon, Global Customer Marketing Lead

Participant Media – Karina Kogan, EVP of Digital

Nutiva – John Roulac, CEO

Patagonia – Rick Ridgeway, VP of Environmental Initiatives

UN Foundation – Aaron Sherinian, VP of PR & Communication

We First – Simon Mainwaring – Founder/Chief Creative Officer

Every attendee works through a Social Branding Blueprint based on 6 Modules of training and input from this stellar line-up of speakers so they walk out with real, actionable value in their hands.

The event is limited to 180 elite marketers who will discover how the smartest brands in the world are using social storytelling to drive their business and to position themselves for long-term industry and cultural leadership.

The word culture is key as the focus of this year’s event is how brands transcend their product, service, or category to literally shape culture. Such a strategy is critical to ensuring your brand leads a conversation that is relevant and meaningful to your employees’ and customers’ lives.

There is no other event that allows you to create your social marketing roadmap for 2015 informed by such a world-class line-up of branding experts.

If you would like to join us, register at WeFirst14.com as spaces are very limited. Plus every registration comes with a ticket for your favorite non-profit, so we can help them scale their important work and impact.