#GivingTuesday is more than just a day for individuals to give thanks and ask others to do the same. It’s a time for companies to step up and really put their shoulders behind their core values and the communities on which their own well-being depends.

In a world of media-savvy and hyper-connected consumers, brands that dig deep to build a better world inspire loyalty and trust among their customers who in turn promote their brands. So doing good has never been better for business as well.

So as thousands of individuals, bloggers, journalists, non-profits and organizations reach out to each other with generosity today, let’s make sure companies do the same and set an example for not just the next generation, but the next generation of entrepreneurs and business leaders as well.

Here are some thoughts from a few business leaders who have risen to the challenge and to make your contribution, click here.

Tony Bates, President, Skype Division of Microsoft

“At the heart of Skype is the belief that technology can change the world.  We also feel strongly as an organization that it is important to seek new ways to give back.  We look forward to joining together with individuals, NGOs and corporations around the world to make our mark on #GivingTuesday.”

Jonathan Atwood, vice president, sustainability & corporate communications, Unilever

“At Unilever, we’ve always believed in the power of our brands to improve the quality of people’s lives and in doing the right thing.  Essential to our mission is to work to create a better future and inspire people to take small actions that can add up to a big difference in the world.  #GivingTuesday shares those same principles and together, driven by the focus on a given day, the impact will be that much greater.”

Adam Hirsch, senior vice president, Emerging Media and Technology, Edelman

“#GivingTuesday is the type of campaign that is near and dear to my heart. #GivingTuesday is all about an open opportunity to get everyone involved in the giving season. The journey so far has been incredibly inspiring as more advisers and organizations joined, each adding a critical and unique voice to what we are all trying to accomplish. Together we’ve built a new platform and movement that I know will have a lasting impact on people everywhere for years to come.”