As society expects companies to be more responsible and demands demonstrable impact from both the private and non-profit sector alike, the smartest organizations are stepping up to lead cultural conversations and partner with other brands and leaders.

If you are interested in learning how organizations can identify and become leaders in cultural conversations and build movements, please join We First and the UN Foundation on August 11th for a free Google+ Hangout: Leveraging Cultural Conversations to Build Your Brand, Community, and Impact.

You’ll hear from:

-Simon Mainwaring, Founder and CCO of We First, who will lay out how a new breed of purpose-driven social brands are transcending their industries and shaping culture

-Aaron Sherinian, VP of Communications and PR for the UN Foundation, who will discuss how climate change transcended the realm of politics to become a cultural topic, what he and his team have learned from the uber-success of #GivingTuesday, and the UNF’s plan to crowd-source the new Millennium Goals.

We’ll have a live Q&A, so submit your questions directly on the Hangout event page and start tagging all your questions on social media with #WeFirst14

This will be a great way to connect with other leaders and change agents from all over the globe, so please share with others who are passionate about building business while make a difference in the world.

Aaron Sherinian will also be one of the fantastic speakers at our 2014 Brand Leadership Summit, Oct 7-8 in L.A. This event is limited to 200 leaders but there is still time to reserve your spot at www.WeFirst14.com