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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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October 21, 2016

How Should Samsung Handle the Galaxy Note 7 Cancellation to Protect its Brand?

Written By Simon Mainwaring

October 21, 2016 by Simon Mainwaring

Listen to my thoughts on how Samsung can best navigate its way through this costly product & PR crisis on the BBC World Service Newshour, beginning at 30:11.

 

 

Image via Flickr courtesy of user TechStage at https://flic.kr/p/oXmSoZ. 

Filed Under: Brands, Media, Technology Tagged With: BBC, Samsung

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October 21, 2016

Written By
Simon Mainwaring

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