Davis Smith, the serial entrepreneur who cofounded the outdoor gear and apparel brand Cotopaxi with Wharton Business School buddy Stephan Jacob, and outdoor industry veteran CJ Whittaker seven years ago, had an idea that one could use a powerful company purpose to attract talent and continuously better the brand community. “Having a strong and authentic […]
Read MoreAdvertising
This post is part of a series highlighting the inspirational thought-leaders convening at the 2020 Social Innovation Summit. For the first time in history, the Summit will be held for free online, making it accessible to an even wider, global audience. From June 2nd to June 4th, entrepreneurs, business superstars, and social visionaries from some […]
Read More
While the coronavirus has devastated many industries, it has created even more demand for others. One of the positive things we are seeing is that these business leaders are stepping up and giving back. While this provides much needed help to society, it also results in consumer goodwill for corporate givers. A brand demonstrating such […]
Read More
These are unprecedented and extraordinary times we live in. The top priority is keeping yourself and your loved ones safe. Stay supportive of others and do your best to keep a positive attitude. At the same time, leaders are questioning how to do business during the coronavirus. How do you plan for the future? What […]
Read More
Fears over the coronavirus are impacting businesses, employees and consumers around the world. While these are difficult times, the global economy will continue. Now more than ever, brands must put their purpose to work to employee and consumer confidence. Many responsible businesses are shutting their doors to support social distancing. Retailers like Apple, Patagonia and […]
Read More
Today’s corporate leaders are doing more than building profits and market share. They are working to ignite social and environmental progress by leveraging their businesses’ as a force for good. Jay Curley, Global Head of Integrated Marketing at Ben & Jerry’s, recently wrote a must read article about how to achieve such impact goals by […]
Read More