If brands and ad agencies were already struggling to create seamless, real-time shopping experiences built around customers’ multi-screen lifestyles, their work just got harder. It is one thing to migrate seamlessly between the on and offline world across multiple devices (PC, tablet, smartphone) to never lose touch with your customer, it is another to reconcile […]
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Having had the privilege of working at Wieden & Kennedy in Portland for several years on Nike, there’s little else that I could offer that has more value than the insights of Dan Wieden himself. We celebrated the 30th anniversary of Founder’s Day last weekend, and over 1500 employees gathered for a fantastic love fest […]
Read MoreI recently had the pleasure of being interviewed on Behind the Brand with Bryan Elliott. The show is designed to help brands and entrepreneurs build their businesses. Here we discuss the future of social branding, and below are two great interviews with prolific author and marketer, Seth Godin, and Jeff Hayzlett, former Kodak CMO and […]
Read MoreThere’s a powerful transition underway in which companies are now seeking to leverage the same dynamics they’re using to reach customers to engage their employees. Gagen MacDonald and APCO Worldwide have done some great new research in this area and the info graphic above explains how to create an internal social media strategy that will […]
Read Morehttp://youtu.be/B062rImllJo I am a huge champion of brands supporting non-profits because both parties benefit so handsomely. For brands, the goodwill, loyalty and profit this inspires is invaluable in a marketplace where companies must prove themselves to be more meaningful to their customers’ lives. Meanwhile non-profits get the support they so richly deserve and critical exposure […]
Read MoreIn this age of real-time social and customer engagement I wanted to share two charts that dramatically demonstrate how important timing is to the success of your brand from both a macro and micro perspective. The first is a chart for Linked In Analytics that breaks out the growing and shrinking industries as defined by […]
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