Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Advertising

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The world looks very different today than a year ago and that is certainly true of the ad industry. At the end of 2009 the industry at large faced several challenges. Specifically, they had to restore their reputation in three ways: Trust: Consumers drew little distinction between the companies that precipitated the global economic meltdown […]

The world looks very different today than a year ago and that is certainly true of the ad industry. At the end of 2009 the industry at large faced several challenges. Specifically, they had to restore their reputation in three ways: Trust: Consumers drew little distinction between the companies that precipitated the global economic meltdown …

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You hear a lot of social media commentators calling for brands to do good, myself included. So does that make us naive, idealistic or unrealistic? Nothing could be further from the truth. No one expects companies to turn over a new leaf or be any less self interested than they have been. Their first responsibility …

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The web pays no heed to language, geographic or cultural boundaries. What began with the internalization of currency and expanded through multi-national corporations is now compounded by the seamless integration of social media users around the world. Our awareness and experience of the intimately connected global community that we now live in growing and this …

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httpv://www.youtube.com/watch?v=u5gqoYkL8To Every so often an idea comes along that stops you in your tracks. sOccket did this for me (great name too – so smart and simple). It’s an incredible demonstration of the power of a simple idea, of the collision between science and sport, of the application of minds to mending hearts. One part …

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I’m writing this blog post as someone who, perhaps like you, is trying to make sense of their own industry as it transitions in the face of emerging digital and special technology. Traditionally no matter what career you were in, your credentials were built on your portfolio of work. In short, the things you had …

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httpv://www.youtube.com/watch?v=tklFJzRLxyU Sometimes the transformative effects of social media need to be seen to be believed. Yet often they don’t look like a P&L sheet or metrics report. Sometimes the most powerful demonstration of what social media can achieve is best read on the faces of people. ‘Help Portrait’ launched by Jeremy Cowart is one such …

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