Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Advertising

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There’s no simple way to characterize the Cannes Advertising Festival so far this year, but there are a few phrases that keep coming up that are a guide. One is brand purpose (which I spoke about in my social media seminar with Alec Ross), another is ‘doing good’ and a third is ‘community’. These three concepts […]

There’s no simple way to characterize the Cannes Advertising Festival so far this year, but there are a few phrases that keep coming up that are a guide. One is brand purpose (which I spoke about in my social media seminar with Alec Ross), another is ‘doing good’ and a third is ‘community’. These three concepts …

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Here’s a link to five minutes of video from my seminar yesterday with Alec Ross from the U.S State Dept.. The topic was: ‘The How of Social media: Make or Break Lessons in Today’s Most Powerful Instrument of Change’.  Plus a synopsis of the talk with hyperlinked case studies can be found here. Thank you again …

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For those at the seminar who want further information, or for those who couldn’t make it, here are a synopsis, a list of key points and links to the case studies that I mentioned in my seminar at Cannes today. SYNOPSIS: The advertising world is reeling from change – and it’s not just because they …

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httpv://www.youtube.com/watch?v=0dYlqYfQGy8 It’s 11 p.m. on Friday night, a full day before the Cannes Advertising Festival kicks off. Yet artists are already at work in the shadows of the Palais de Festival. Each night these street dancers practice their moves, teach the younger kids the basics, and work their particular brand of creativity in and around …

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I’m really excited to be speaking at the Cannes International Advertising Festival this year and wanted to share some of the seminars that I’m looking forward to. I’ll give a snapshot of what each is about so that you get a sense of what issues the industry is addressing. Plus, if you’re going, this should be …

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