Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Advertising

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This week I had the pleasure of speaking at Connect Now in Australia with some great people including @garyvee @briansolis @debs @missrogue @huxley @silkcharm @fibendall @worldnomads and @problogger (all great people to follow). We learned a lot from each other and the conference was a huge success so congrats to @SiobahnBilfun. At one point Gary and […]

This week I had the pleasure of speaking at Connect Now in Australia with some great people including @garyvee @briansolis @debs @missrogue @huxley @silkcharm @fibendall @worldnomads and @problogger (all great people to follow). We learned a lot from each other and the conference was a huge success so congrats to @SiobahnBilfun. At one point Gary and …

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As social media seemingly becomes the norm and communities become more sophisticated, it’s easy to think that users are just as excited about the future as brands. Yet human nature still requires a period of integration to accept and adopt new social tools. Ignore this fact and a brand’s best ideas and well-intended efforts can fall …

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This week’s book review features Adland by James Othmer. It’s a memoir of the life of an advertising executive who started out working for a small ad agency and made his way to the top only to find this traditional agency was failing in the face of new age of digital and social marketing. By watching …

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“Radio equals listening to the playlists of unknown radio people. Newspapers equal reading the playlists of unknown newspaper people. I want to read and hear lists curated by people I know.” I read these words a couple of weeks ago. They touched on an important trend that will change the advertising industry. Traditional silos (television, …

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These are fighting words, especially from an ad guy such as myself, but I see several reasons to argue the case. 1. CONSUMER GENERATED CONTENT HAS EARNED RESPECT: Last week the New York Times contained a provocative piece noting that the most popular Super Bowl ad was created by consumers (Doritos). This is just one, …

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