Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Starting this week, I’ll be sharing video interviews on my blog. There’ll also be a few other video options for you to choose from (just click on the red tabs under the video player to your right). There are five to choose from and I’ll be changing the content all the time. Here’s what they […]

Starting this week, I’ll be sharing video interviews on my blog. There’ll also be a few other video options for you to choose from (just click on the red tabs under the video player to your right). There are five to choose from and I’ll be changing the content all the time. Here’s what they …

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I was driving down the 10 freeway in L.A. on Sunday with my kids when I saw the billboard above made out of flowers perched on the embankment. Its part of the Prius ‘Harmony’ campaign created by Saatchi, LA (led by Mike McKay and Andrew Christou), and I wanted to share why I think its …

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Uniquo, the tirelessly inventive Japanese design company that won the digital Titanium Grand Prix last year, had a fascinating t-shirt stand at the Cannes Festival last week. Each t-shirt had a simple panel stuck to the fabric that felt just a little bit thicker than the cotton shirt around it. A short animated sequence was …

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The Clute Institute recently published an paper entitled, ‘From Push to Pull: Emerging Models of Mobilizing Resources’. It examines the shift from traditional “push” models to emerging “pull’ models in terms of how we organize and manage business, and how that shift will affect the way businesses interact with consumers and social activity in the …

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