Nielsen ‘s Global Advertising Trends, Q1 2012 report was released revealing three key trends that will a profound impact on your business. 1. On the global level, the web is leading advertising growth. What’s more, the two categories that showed the smallest growth were the two mainstays of traditional media – television with only 2.8% growth […]
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Branding for Good were kind enough to ask me a few questions about how you build a sustainable economy and business at the Sustainable Brands Conference in San Diego. I touch on the larger vision for how we can engage the entire private sector in scaling social change, the role we must play with our own businesses, and […]
Read MoreThat’s the thing about what’s new or the latest. You think that just by embracing it you’re doing enough to keep up with the market. But sadly, as the half life of social technology shrinks, the need to stand out even within the context of the latest and greatest is increasingly the only way to […]
Read MoreCustomer service is often the lesser cousin to self-congratulatory brand marketing, and for a long time customers have simply endured this situation as they were effectively powerless to do anything about it. But no more. Increasing customer frustration is being match by growing pressure on brands to service the customers they have says the newly […]
Read MoreIt’s rare to find a book that is equal parts inspiring and practical. Good Works! by Phillip Kotler, David Hessekiel, and Nancy Lee is that rare read that shows you just how much is possible as an individual and a corporation, and what real value that can add to your business and our world. It’s […]
Read MoreA few weeks ago I shared an infographic of the social media landscape so that we can all consider our place and future in it. The impact of that inforgraphic is compounded when you consider the explosion of the Social TV ecosystem show above. This chart shows the main players in the Social TV landscape […]
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