Advertising

June 14, 2012 by Simon Mainwaring

At the risk of sounding like an old man, it’s amazing how time flies. It’s a year to the day that We First, the book, came out, and I wanted to take this opportunity to thank everyone for their support and contribution to a shift in perception and practice in the private sector. As social media […]

June 11, 2012 by Simon Mainwaring

The recent Facebook/GM arm wrestle just prior to the Facebook IPO raised an important issue as to whether Facebook should reformat its advertising to suit marketers or continue to let users drive its advertising. I believe Facebook has it right as power continues to shift towards consumers as a function of our business and personal …

June 3, 2012 by Simon Mainwaring

Last week I had the pleasure of listening to a joint session between Coca-Cola and WWF at the Cause Marketing Forum in Chicago. As anyone who noticed the white Arctic Home Coca-Cola cans will tell you, the campaign to protect and restore polar bear habitat was a bold marketing move in terms of commitment to a cause, scale of execution, and dramatic …

May 30, 2012 by Simon Mainwaring

As social media matures, apps proliferate and new enterprise platforms appear everyday, it’s almost impossible to track with all the changes let alone integrate them into your company. With that in mind I felt it might be useful to distill and isolate ten trends that are reshaping the social business marketplace as we speak. 1. The …

May 2, 2012 by Simon Mainwaring

Yesterday, I had the pleasure of speaking in New Orleans at the First Data conference. It was a fantastic event and the other speaker was Biz Stone, the co-founder of Twitter, who said something that struck me deeply. He put a sentence up on screen, which said, “Change is not the triumph of technology, but …