Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Books

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http://www.youtube.com/watch?v=C_yg02dWvkQ I recently had the pleasure of chatting to Mark Woerde who’s great new book takes a deep dive into research that explains why social good is increasingly important to consumers around the world and therefore brands. Plus here is a link to Mark’s great slideshare presentation. SM: Hi, I’m Simon Mainwaring and I’m here […]

http://www.youtube.com/watch?v=C_yg02dWvkQ I recently had the pleasure of chatting to Mark Woerde who’s great new book takes a deep dive into research that explains why social good is increasingly important to consumers around the world and therefore brands. Plus here is a link to Mark’s great slideshare presentation. SM: Hi, I’m Simon Mainwaring and I’m here …

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Today is super exciting because we’re announcing the first We First Social Branding Seminar to be held in Los Angeles on February 1-2, 2012. We’re holding a seminar for one simple reason: to give large brands, non-profits, social entrepreneurs, start-ups and personal brands the absolutely critical information and skills they need to survive and succeed …

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http://www.youtube.com/watch?v=zMElY6pIA08 Last week I shared Part 1 of my interview with Sherry Turkle on the ‘Human Cost of Social Technology.’ Here is Part 2 where we discussed the impact of social media on our own sense of identity. SM:  Hi, I’m Simon Mainwaring and I’m here at IVOH in the Catskills, and I’m here with …

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In the context of the global economic meltdown, the Great Recession that followed, and the most recent protests around the Occupy Wall Street movement, it seems relevant to consider what fresh responses to trading practices are being volunteered to temper the worst excesses of ‘Me First’ financial practices.  A new book by Michael Martin called …

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http://www.youtube.com/watch?v=pYHqTcUOzdQ In light of all the recent developments around social technology, from the launch of Google + to Facebook’s f8 conference launch of Timeline and Ticker last week, I felt it especially pertinent to share this interview with Sherry Turkle of MIT. What she invites us to consider is the human cost of our social media …

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Not since the digital revolution in the early 90’s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace. The way customers relate to brands and how profit is generated has changed so dramtically almost every …

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