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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Books

April 5, 2011 by Simon Mainwaring

Today I wanted to share with you a new book by Tim Sanders called Today We Are Rich.  I first heard about Tim when he wrote his New York Times bestselling book, Love is the Killer App.  Since then, I’ve known him to be an inspiring business leader and author and his latest book is […]

Today I wanted to share with you a new book by Tim Sanders called Today We Are Rich.  I first heard about Tim when he wrote his New York Times bestselling book, Love is the Killer App.  Since then, I’ve known him to be an inspiring business leader and author and his latest book is …

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Filed Under: Books, Consumers, Leadership, Purpose, Values Tagged With: books, confidence, Tim Sanders

March 9, 2011 by Simon Mainwaring

This week I wanted to share Gary Vaynerchuck’s new book, Thank You Economy. In my mind, Gary’s book stands out for one important reason. When most brands consider engaging their customers using social media, they look to case studies and metrics to ensure the return on their investment will be worthwhile. Understandable, of course. Yet the …

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Filed Under: Books, Brands, Community, Social, Thinking Tagged With: books, Gary Vaynerchuk, Social media, Thank You Economy

December 14, 2010 by Simon Mainwaring

Building on Part 1 of my interview with Charlene Li (author of Groundswell and Open Leadership), here is Part Two in which we discuss the persistent issue of how you convince CEOs to use social media and what they can expect from doing it. SM: How do you answer people that just want to see the …

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Filed Under: Books, Brands, Consumers, Future, Social, Thinking Tagged With: Charlene Li, Open Leadership, social technology

December 12, 2010 by Simon Mainwaring

Last week I had the great pleasure of catching up with a social media thought leader I really admire, Charlene Li. Founder of the Altimeter Group and author of Groundswell and Open Leadership, she’s been educating and inspiring the business world to use social technologies since they first emerged. As we head in to 2011 …

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Filed Under: Books, Brands, Social, Thinking Tagged With: Charlene Li, Open Leadership, social technology

December 7, 2010 by Simon Mainwaring

This post continues on from Part 1 of my discussion with Alan Khazei, author of Big Citizenship, who explains the powerful role that citizens and social media have to play in creating change on the global stage. SM:  How do you see the dynamic between US-centric activism and global concerns playing out as smart phones …

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Filed Under: Books, Community, Consumers, Future, Government, Social Tagged With: Big Citizenship, social activism, Social media

December 2, 2010 by Simon Mainwaring

Social media has powerful implications for social activism that drives positive change. Last week I had the pleasure of chatting with Alan Khazei, author of Big Citizenship in which he shares the lessons he learned from building City Year, a nationwide volunteer movement in which young people give a year of service in schools and classrooms …

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Filed Under: Books, Causes, Community, Consumers, Future, Government, Social, Thinking Tagged With: Big Citizenship, social activism, Social media

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