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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Brands

August 3, 2021 by Simon Mainwaring

McKinleyville, California’s seafood industry veteran Bill Carvalho co-founded Wild Planet Foods in 2005, after years of exasperation with the unsustainable practices he witnessed — and sometimes reluctantly practiced — in his industry.

McKinleyville, California’s seafood industry veteran Bill Carvalho co-founded Wild Planet Foods in 2005, after years of exasperation with the unsustainable practices he witnessed — and sometimes reluctantly practiced — in his industry.

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Filed Under: Brands, Causes, Community, Consumers, Leadership, Sustainability, Values Tagged With: Bill Carvalho, fishing, Lead With We, seafood, Simon Mainwaring, sustainability, Wild Planet

June 24, 2020 by Simon Mainwaring

The murder of George Floyd has sparked an upswell of protests throughout America and the world. People of all ethnicities are showing support for the Black Lives Matter movement. Citizens are demanding police reform and an end to racial injustice. Many brands have spoken out about their support for Black communities and racial equality.  While …

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Filed Under: Brands, Future, Government Tagged With: Big Brands, impact, Nike

Purpose At Work: How Comcast NBCUniversal Puts Values First In Crisis Decision-Making

June 16, 2020 by Simon Mainwaring

This post is part of a series highlighting the inspirational thought-leaders convening at the 2020 Social Innovation Summit. For the first time in history, the Summit will be held for free online, making it accessible to an even wider, global audience. From June 2nd to June 4th, entrepreneurs, business superstars, and social visionaries from some …

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Filed Under: Advertising, Brands, Causes Tagged With: leadership, purpose, Purpose At Work

Purpose At Work: How Vita Coco Is Starting A COVID-19 Impact Movement

May 7, 2020 by Simon Mainwaring

While the coronavirus has devastated many industries, it has created even more demand for others. One of the positive things we are seeing is that these business leaders are stepping up and giving back. While this provides much needed help to society, it also results in consumer goodwill for corporate givers.  A brand demonstrating such …

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Filed Under: #SimonOnBrand, Advertising, Brands Tagged With: Covid19, purpose, social impact, Vita COCO

April 22, 2020 by Simon Mainwaring

These are unprecedented and extraordinary times we live in. The top priority is keeping yourself and your loved ones safe. Stay supportive of others and do your best to keep a positive attitude. At the same time, leaders are questioning how to do business during the coronavirus. How do you plan for the future? What …

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Filed Under: Advertising, Brands Tagged With: Community, Covid 19

April 18, 2020 by Simon Mainwaring

Thyme Sullivan and Denielle Finkelstein felt uninspired by their corporate careers. Mothers of daughters and entrepreneurs at heart, they wanted to use their expertise to make a contribution to the world and focus their time on something they felt passionate about. The cousins decided to launch the The Organic Project (TOP). TOP is a feminine …

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Filed Under: Brands, Economy, Future Tagged With: Coronavirus, Covid19

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