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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Brands

June 28, 2016 by Simon Mainwaring

The latest vlog on how and why you should increase the quality of your listening skills when attempting to make your marketing or business relevant to your customers or employees.

The latest vlog on how and why you should increase the quality of your listening skills when attempting to make your marketing or business relevant to your customers or employees.

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Filed Under: Brands, Consumers Tagged With: Business, Community, Consumers, Marketing

June 9, 2016 by Simon Mainwaring

Video Many credible authorities are currently predicting that a downward market correction is fast approaching the global economy. As a result, we’re starting to see large companies prepare for the storm. The temptation is to quickly abandon purposeful efforts or investments and to double down on cost-cutting and other traditional recession basics. This talk will …

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Filed Under: Brands, Economy Tagged With: Brands, Business, Economy, purpose

May 11, 2016 by Simon Mainwaring

A powerful transfer of power is underway around us. It takes many forms from drones to driverless cars to robotics factories made freshly famous by Tesla. This rise in robotics is remaking both the supply chain and demand sides of business (see ‘Rise of the Robots’), but they will soon transform brand marketing just as …

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Filed Under: Brands, Innovation, Technology Tagged With: Brands, Future, Social media, Technology

May 2, 2016 by Simon Mainwaring

John Varvatos 13th Annual Stuart House Benefit While brands worldwide clamor for new opportunities to engage customers and consumers in meaningful ways, ensuring every expression is a discreet representation of your core values becomes paramount in today’s shifting consumer landscape, and, this is ever more imperative when evaluating sponsorship allocations and relationships. Now in its …

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Filed Under: Brands, Purpose Tagged With: Brands, Causes, Community, Social change

April 18, 2016 by Simon Mainwaring

As brands around the world recognize the benefits, and increasing necessity, of being a force for good in the world, the most critical consideration is to ensure that your actions, commitment and messaging come from a place of authenticity. The enduring partnership between John Varvatos and Stuart House is a model for meaningful impact achieved …

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Filed Under: Brands, Causes Tagged With: Brands, Causes, Community, leadership

April 11, 2016 by Simon Mainwaring

Last week, Elon Musk unveiled the much-anticipated Tesla Model 3, which is set for release in 2017 at a starting price of $35,000. Much has been written about the car itself, encompassing everything from its affordable price point to its standard autopilot feature. Yet perhaps the most impressive feature of the launch is not the …

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Filed Under: Brands, Sustainability Tagged With: Brands, leadership, sustainability, Technology

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