Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Brands

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The IPO of GoPro this week was an enormous success with the share price jumping 36 percent from its 24-dollar début. This is yet another successful milestone for a company that has gone from strength to strength under the guidance of its self-made billionaire founder, but while many point towards the brand’s over-the-top videos as the […]

The IPO of GoPro this week was an enormous success with the share price jumping 36 percent from its 24-dollar début. This is yet another successful milestone for a company that has gone from strength to strength under the guidance of its self-made billionaire founder, but while many point towards the brand’s over-the-top videos as the …

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When Elon Musk announced last week that he would open source Tesla’s valuable intellectual property he commanded great attention across the auto industry and the private sector. Not only did he do something profoundly counterintuitive in terms of the traditional self-serving interests of a company discharging its fiduciary duty to shareholders, but he also demonstrated a …

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As the Global Marketing Director for Sustainability Strategy and Communication at The Coca-Cola Company, Javier Rodriguez Merino’s role is to share how Coca-Cola helps communities around the world and all the new ways it’s driving sustainable innovation. He’s also one of our stellar 2014 speakers at our 3rd annual Brand Leadership Summit, Oct 7-8 in …

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Many large corporations find themselves in a difficult bind. They are fully aware that their customers want them to be more socially responsible. Specifically, the Cone Communications / Echo Global CSR Study found that only 6% of global consumers believe corporations have no responsibility towards social or environmental issues. At the same time there is …

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It’s common knowledge today that brands now operate in a consumer activist marketplace where their ability to dialogue with brands and each other is shaping brand behavior. Brands are responding because it is far better to avoid or mitigate negative publicity than try to weather out the storm as most recently discovered by the CEOs …

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One of the most powerful forces reshaping the cultural, marketing, and technology landscape is collaboration. Whether it’s citizens uniting around world to demand an end to political injustices, consumers rallying around causes they care about to demand greater social responsibility from brands, or people connecting their ideas to make new products possible through crowdsourcing platforms, …

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