The global onset of coronavirus is limiting in-person events. Major happenings like SXSW, Coachella and the NBA have been called off for the immediate future. While many of us are temporarily quarantined in our homes, we are still social animals. On a fundamental level, we need social interaction for mental health and emotional well-being. What’s […]
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Fears over the coronavirus are impacting businesses, employees and consumers around the world. While these are difficult times, the global economy will continue. Now more than ever, brands must put their purpose to work to employee and consumer confidence. Many responsible businesses are shutting their doors to support social distancing. Retailers like Apple, Patagonia and […]
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Today’s corporate leaders are doing more than building profits and market share. They are working to ignite social and environmental progress by leveraging their businesses’ as a force for good. Jay Curley, Global Head of Integrated Marketing at Ben & Jerry’s, recently wrote a must read article about how to achieve such impact goals by […]
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Today’s consuh Jacobs, Raiders running back, addressing his younger self. Jacobs grew up in Tulsa, Oklamers are bombarded with advertising. If your messaging doesn’t excite, intrigue, inspire or move your audience they will tune you out. To capture eyeballs and build consumer goodwill you must connect with people on an emotional level that goes deeper […]
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The world’s largest asset manager sent a clear message to CEOs with his annual letter this week. Implement sustainability measures or face the consequences. The letter is direct in its title, “A Fundamental Reshaping of Finance”, and in it Larry Fink claims climate change will cause a transformative reallocation of capital towards sustainable investments. “Awareness […]
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Businesses that give back to their communities reinforce their social license to operate with communities and consumers. They become a true member of the neighborhood instead of just a place for commercial transactions. Brands that cultivate this real world social equity earn consumer goodwill, loyalty and purchases. It can be difficult for big brands to […]
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