Brands

July 23, 2013 by Simon Mainwaring

At We First, we only partner with extraordinary companies that share our same drive and vision for positive social change, and on that note, we’re so excited to host the 2013 We First Social Branding Seminar at the beautiful boutique W Hollywood hotel. Sitting at the intersection of Hollywood and Vine, under the shadow of […]

July 11, 2013 by Simon Mainwaring

Social media offers businesses and non-profit organizations an unprecedented opportunity to build customer communities that can have enormous value in building reputation, loyalty, trust and bottom line profits. However, building and engaging such communities is not always so simple. It’s not simply a matter of setting up a Twitter account and running wild with promotions …

July 3, 2013 by Simon Mainwaring

I had no idea PaylPal processed $3.6B for charities last year, or that there are 850,000 live charitable listings on eBay on any given day. Like me, the majority of consumers may not realize what a purpose-driven company eBay Inc is, but that’s about to change. Last week, eBay Inc. announced its new Social Innovation strategy …

June 4, 2013 by Simon Mainwaring

At the end of 2010 I wrote about the ‘Coming Decade of Radical Transparency.’ My prediction for 2012 was the ‘Rise of Consumer Activism.’ We now find ourselves in mid-2013 and these two issues have combined, leaving brands facing a well-informed, media-savvy and mobilized audience intent on punishing behavior that does not serve the greater good. …

May 20, 2013 by Simon Mainwaring

Last week I had the privilege of speaking at Sustainable Brands Istanbul, and I wanted to share some of the insights from the event. We heard several fascinating presentations from speakers such as Marc Mathieu at Unilever (lower image) and Christiaan Maats, the founder of OATS shoes that both highlighted how sustainability has become a …