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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Brands

November 27, 2012 by Simon Mainwaring

#GivingTuesday is more than just a day for individuals to give thanks and ask others to do the same. It’s a time for companies to step up and really put their shoulders behind their core values and the communities on which their own well-being depends. In a world of media-savvy and hyper-connected consumers, brands that […]

#GivingTuesday is more than just a day for individuals to give thanks and ask others to do the same. It’s a time for companies to step up and really put their shoulders behind their core values and the communities on which their own well-being depends. In a world of media-savvy and hyper-connected consumers, brands that …

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Filed Under: Brands, Capitalism, Causes, Future, Purpose, Social, We First Tagged With: #GivingTuesday, Philanthropy, Social media

November 26, 2012 by Simon Mainwaring

I hope everyone had an amazing Thanksgiving! I had a fantastic time in Australia with my Mum. So this morning I just caught up with a bunch of emails and requests from folks saying they missed the Social Branding Blueprint special offer because they were away for Thanksgiving. So to be fair we’re making the …

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Filed Under: Advertising, Brands, Future, Mobile, Purpose, Social, We First Tagged With: social branding, Social media, We First

November 19, 2012 by Simon Mainwaring

Since 2011 much has been written about the role of social media in the rise of citizen activism around the globe especially during the Arab Spring revolutions that swept through the Arab States and tragically continues today in Syria. Domestic activism followed shortly after starting in the United States with the #occupywallstreet movement that spread …

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Filed Under: Brands, Consumers, Future, Purpose, Social, We First Tagged With: branding, Future, Social media, We First

November 19, 2012 by Simon Mainwaring

The re-election of President Obama was historic on many levels including the release of his record-setting acceptance tweet, ‘Four more years,’ accompanied by a photo of him hugging, First Lady Michelle Obama. While much of the press has focused their attention on the sheer volume of Twitter retweets and Facebook Likes, this image contains a …

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Filed Under: Brands, Causes, Future, Non-profits, Social, We First Tagged With: social branding, Social media, We First

November 18, 2012 by Simon Mainwaring

This is such an exciting week as We First launches for the first time ever it’s Social Branding Blueprint that To that end We First has just launched for the first time ever its Social Branding Blueprint with a VERY SPECIAL OFFER FOR THE NEXT 72 HOURS ONLY. The Blueprint is a step-by-step training program …

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Filed Under: Brands, Capitalism, Consumers, Facebook, Future, Leadership, Non-profits, Purpose, Social, Thinking, We First Tagged With: social branding, social good, Social media, We First

November 15, 2012 by Simon Mainwaring

Imagine the business you could build… The bigger stages you could speak on… The thousands of extra people you could train… The countless word of mouth referrals… The companies, projects and customers you could serve… …if you got the same marketing support as the top brands in the world. That’s why today – for the first …

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Filed Under: Advertising, Brands, Consumers, Future, Leadership, Non-profits, Purpose, Social, We First Tagged With: social branding blueprint, Social media, We First

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