Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Brands

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Here it is! A snapshot (just for the We First community) of the brand new Social Branding Blueprint that we’re launching for the first time ever tomorrow. It’s a physical and online training program that shows you how to become a powerfully profitable and purposeful social brand based on the best practices of top brands […]

Here it is! A snapshot (just for the We First community) of the brand new Social Branding Blueprint that we’re launching for the first time ever tomorrow. It’s a physical and online training program that shows you how to become a powerfully profitable and purposeful social brand based on the best practices of top brands …

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In two days time We First is launching something very special that we designed specifically with you in mind. If you’e a speaker, author, trainer, consultant, start-up or social entrepreneur (as I am), you struggle to find the time and resources to properly market your brand. That said, without effective marketing no amount of great …

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If you’re a speaker, author, trainer or consultant (as I am) you’re constantly thinking of ways to grow your customers and business with a limited budget and resources. Yet the social business marketplace and technology are changing so quickly it’s easy to feel anxious, stuck or overwhelmed. On top of that you have little time …

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There’s no doubt social media opens up a lot of opportunity for small businesses, but it also creates a lot of questions. Where do you start? What should you do? The answer might surprise you. The smartest brands like Nike, Coca-Cola and Starbucks, don’t start with Facebook, Twitter or Instagram. They start with what story they …

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Global viewership, life and death stakes, an historic moment – Red Bull masterfully combined all these ingredients to create a social and shared brand experience on a scale never seen before. While the live and post leap coverage focused on Felix the man and , no doubt, daredevil, let’s deconstruct the top ten features of …

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