Today’s consumers want to support companies that share their beliefs. Brands are heeding the call, increasingly looking to position themselves as purpose-driven leaders. That said, not all purposeful campaigns resonate with consumers. Life is Good has a 25-year history of building community around its core values and purpose. I had the opportunity to speak with […]
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Brands lay the groundwork for global change by leading scalable movements. Working towards a common goal with collaborators across sectors strengthens their business. They earn goodwill, earned media and expand their business. They expand their network and position themselves as partners in building a better world. A company doing an excellent job of leading such […]
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Walmart is leveraging its presence in communities across the country to inspire acts of kindness, both large and small. As Chief Customer Officer, Janey Whiteside says, “Acts of kindness can be anything — picking up trash in your local park, supporting a local shelter, or even just buying a cup of coffee for a stranger.” […]
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This purposeful media push supplements Seventh Generation’s overarching mission to ignite “a consumer revolution that nurtures the health of the next seven generations.” By donating airtime to promote environmental awareness, Seventh Generation is walking its talk when it comes to climate.
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For this article I spoke with Chris Reilly, Head of Workforce Development & Education at Tesla.
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Today’s pressing social and environmental crises necessitate corporate action. Climate change, public health problems, poverty alleviation and other major challenges are too big for non-profits, governments and philanthropists to tackle alone. Consumers are also looking to support brands that actively build a better world. While every company should champion social impact to build a better […]
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