• Skip to primary navigation
  • Skip to main content

Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

  • Speaking
  • Topics
  • Books
  • Podcast
  • Blog
  • Courses
  • About

Brands

June 24, 2012 by Simon Mainwaring

Customer service is often the lesser cousin to self-congratulatory brand marketing, and for a long time customers have simply endured this situation as they were effectively powerless to do anything about it. But no more. Increasing customer frustration is being match by growing pressure on brands to service the customers they have says the newly […]

Customer service is often the lesser cousin to self-congratulatory brand marketing, and for a long time customers have simply endured this situation as they were effectively powerless to do anything about it. But no more. Increasing customer frustration is being match by growing pressure on brands to service the customers they have says the newly …

Read More

Filed Under: Advertising, Brands, Consumers, Social Tagged With: American Express, Customer service, Social media

June 20, 2012 by Simon Mainwaring

It’s rare to find a book that is equal parts inspiring and practical. Good Works! by Phillip Kotler, David Hessekiel, and Nancy Lee is that rare read that shows you just how much is possible as an individual and a corporation, and what real value that can add to your business and our world. It’s …

Read More

Filed Under: Advertising, Brands, Causes, Philanthropy, Purpose, Social, We First Tagged With: branding, CSR, Good Works, Philanthropy

June 18, 2012 by Simon Mainwaring

A few weeks ago I shared an infographic of the social media landscape so that we can all consider our place and future in it. The impact of that inforgraphic is compounded when you consider the explosion of the Social TV ecosystem show above. This chart shows the main players in the Social TV landscape …

Read More

Filed Under: Advertising, Brands, Future, Social Tagged With: Advertising, branding, Future, Social TV

June 14, 2012 by Simon Mainwaring

At the risk of sounding like an old man, it’s amazing how time flies. It’s a year to the day that We First, the book, came out, and I wanted to take this opportunity to thank everyone for their support and contribution to a shift in perception and practice in the private sector. As social media …

Read More

Filed Under: Advertising, Brands, Capitalism, Causes, Future, Social, We First Tagged With: branding, Social media, We First

June 11, 2012 by Simon Mainwaring

The recent Facebook/GM arm wrestle just prior to the Facebook IPO raised an important issue as to whether Facebook should reformat its advertising to suit marketers or continue to let users drive its advertising. I believe Facebook has it right as power continues to shift towards consumers as a function of our business and personal …

Read More

Filed Under: Advertising, Brands, Consumers, Facebook, Future, Social, We First Tagged With: branding, Facebook, GM, IPO, Social media

June 6, 2012 by Simon Mainwaring

It is fitting that perhaps the most distilled articulation of the key to successful customer service should come from Mahatma Gandhi himself, as an extension of the life of service (in a larger sense) that he led. There is little I can write to add to the profundity of his words, so I will let …

Read More

Filed Under: Brands, Community, Purpose, Social, We First Tagged With: Customer service, Gandhi, Social media

  • « Go to Previous Page
  • Page 1
  • Interim pages omitted …
  • Page 30
  • Page 31
  • Page 32
  • Page 33
  • Page 34
  • Interim pages omitted …
  • Page 73
  • Go to Next Page »

Say Hello!

  • simon@wefirstbranding.com
  • +1.310.450.0352

Stay Informed

©2025 We First Inc. All rights reserved.