Brands

May 8, 2012 by Simon Mainwaring

As the Facebook IPO Roadshow shifts into high gear, it seems relevant to consider exactly what value Facebook can offer your brand and business. While the addition of Instagram and Glancee has done much to sure up their mobile capacities (as yet only in perception), the core business opportunities cannot be underestimated. The roster of […]

May 2, 2012 by Simon Mainwaring

Yesterday, I had the pleasure of speaking in New Orleans at the First Data conference. It was a fantastic event and the other speaker was Biz Stone, the co-founder of Twitter, who said something that struck me deeply. He put a sentence up on screen, which said, “Change is not the triumph of technology, but …

April 24, 2012 by Simon Mainwaring

If brands and ad agencies were already struggling to create seamless, real-time shopping experiences built around customers’ multi-screen lifestyles, their work just got harder. It is one thing to migrate seamlessly between the on and offline world across multiple devices (PC, tablet, smartphone) to never lose touch with your customer, it is another to reconcile …

April 20, 2012 by Simon Mainwaring

Having had the privilege of working at Wieden & Kennedy in Portland for several years on Nike, there’s little else that I could offer that has more value than the insights of Dan Wieden himself. We celebrated the 30th anniversary of Founder’s Day last weekend, and over 1500 employees gathered for a fantastic love fest …

April 12, 2012 by Simon Mainwaring

I recently had the pleasure of being interviewed on Behind the Brand with Bryan Elliott. The show is designed to help brands and entrepreneurs build their businesses. Here we discuss the future of social branding, and below are two great interviews with prolific author and marketer, Seth Godin, and Jeff Hayzlett, former Kodak CMO and …

April 3, 2012 by Simon Mainwaring

There’s a powerful transition underway in which companies are now seeking to leverage the same dynamics they’re using to reach customers to engage their employees. Gagen MacDonald and APCO Worldwide have done some great new research in this area and the info graphic above explains how to create an internal social media strategy that will …