Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Brands

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SAP is one of the largest technology companies in the world. Its Chief Marketing Officer, Alicia Tillman, sat down with We First’s Simon Mainwaring to discuss how SAP, acutely aware of its innovative global reach in practically every industry and line of business, activates its purpose to not only drive business solutions and growth but, […]

SAP is one of the largest technology companies in the world. Its Chief Marketing Officer, Alicia Tillman, sat down with We First’s Simon Mainwaring to discuss how SAP, acutely aware of its innovative global reach in practically every industry and line of business, activates its purpose to not only drive business solutions and growth but, …

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Purposeful business practices are now a core component of running a competitive company. While many forward-thinking business leaders are keen to the need to use business to build quality products, consumer goodwill and a better world, acting on purpose can be difficult. The Purpose X Profit Conference, held at the Neuehouse in Hollywood, brings together …

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Papa John’s Recent PR Crisis It can take years to build brand reputation and only one moment to tarnish it. While no company wants to make mistakes or attract negative publicity, mistakes happen. The list of mishaps – from Facebook to H&M, to United to Pepsi, to Dove to Tesla – prove that no company …

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In today’s hyper competitive world it’s increasingly difficult for brands to distinguish themselves from the competition. The internet, e-commerce adoption, globalization and other disruptions are lowering the barriers to entry across industries which is further crowding markets. For your brand to stand out in the crowd, you must not only produce quality and innovative goods, …

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Today’s consumers want to support companies that share their values. In fact, 76 percent of consumers say they would boycott a brand whose actions go against their beliefs. The growing consumer demand for purposeful leadership has caused a wave of companies to build their brands not only around quality products and services, but also around …

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In today’s digitally connected word, the power to shift consumer behavior and influence social movements is derived from the ability to mobilize people around the world. Movements such as #BlackLivesMatter, #MeToo, #MarchForOurLives are impacting politics and changing culture in the United States and around the world. At the same time, advertising, digital marketing specifically, is …

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