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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Brands

September 13, 2011 by Simon Mainwaring

http://youtu.be/PY-mboZkhD0 Al Gore, the former vice-president of the United States and a force behind the climate change debate and the film An Inconvenient Truth, has just announced a 24- hour worldwide presentation called “24-Hours of Reality” to combat the country’s growing disbelief that man’s actions are dramatically shaping the planet’s climate. Gore aims to enlist […]

http://youtu.be/PY-mboZkhD0 Al Gore, the former vice-president of the United States and a force behind the climate change debate and the film An Inconvenient Truth, has just announced a 24- hour worldwide presentation called “24-Hours of Reality” to combat the country’s growing disbelief that man’s actions are dramatically shaping the planet’s climate. Gore aims to enlist …

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Filed Under: Brands, Causes, Community, CSR, Economy, Future, Leadership, Optimism, Philanthropy, Purpose, Social, Thinking, Values, We First Tagged With: Brands, Causes, Community, CSR, Future, Online communities, Social change, Values, We First

September 2, 2011 by Simon Mainwaring

Each year SXSW does a great job of engaging the interactive community by giving them a chance to vote on what sessions they want to see the following year. They receive thousands of submissions so this process is as necessary as it is inclusive. I would love to speak next year but I need your help …

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Filed Under: Brands, Capitalism, Causes, Community, Conferences, Thinking, We First Tagged With: Capitalism, conferences, Social change, Social media, swxw

August 28, 2011 by Simon Mainwaring

It is not surprising that the partisanship that paralyzed the U.S. Congressional process around the raising the debt ceiling debate has now shifted to a blame game surrounding Standard & Poor’s downgrading of the U.S. dollar credit rating from AAA from AA+. As the European Union calls emergency meetings and Asian stock markets examine whether …

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Filed Under: Brands, Capitalism, Consumers, Economy, Future, Government, Optimism Tagged With: Capitalism, consumer confidence, debt ceiling, politics

August 25, 2011 by Simon Mainwaring

This September marks the fifth anniversary for charity: water, and I’ve had the priviledge of knowing some of the people involved in the organization for much of that time. I first met its founder, Scott Harrison when he was out here speaking in Los Angeles 3 years ago. He was incredibly unassuming in his manner …

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Filed Under: Brands, Causes, Community, Future, Non-profits, Optimism, Philanthropy, Purpose, Thinking, Values, We First Tagged With: Brands, Causes, charity water, Community, Future, non-profits, Paull Young, Scott Harrison, Social change, Social media, Technology, Values, We First

August 24, 2011 by Simon Mainwaring

I’m really excited to be speaking at the Images and Voices of Hope world summit in September in New York. I wanted to share the event with you because it addresses what I think is a very important question. The theme for this year’s event is “Mind Full Media” and the conference is designed to answer …

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Filed Under: Brands, Community, Conferences, Creativity, Future, Purpose, Social, Technology, Thinking, Values, We First Tagged With: Brands, Causes, Community, Creativity, Future, Online communities, Social change, Social media, Values, We First

August 22, 2011 by Simon Mainwaring

http://www.youtube.com/watch?v=Gf5nRfL9_78 Each week the We First blog reaches out to an industry professional to provide insights into different aspects of branding or storytelling, and to highlight different strategies for social change. This week our guest is Chuck Carey of Troika which is one of Hollywood’s top creative branding and design firms. SM:  Hi, I’m Simon …

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Filed Under: Advertising, Brands, Creativity, Future, Media Tagged With: Advertising, Brands, Chuck Carey, Consumers, Design, Troika

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