Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Brands

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http://www.youtube.com/watch?v=eYK_8tEzLQw I recently had the great pleasure of sitting down with Tom Ryan, CEO of Threadless, to discuss some exciting new developments that build on their community-design business. Called Atrium, their new platform makes it possible for other businesses to harness the power of community design including causes. Here’s what Tom had to say (apologies […]

http://www.youtube.com/watch?v=eYK_8tEzLQw I recently had the great pleasure of sitting down with Tom Ryan, CEO of Threadless, to discuss some exciting new developments that build on their community-design business. Called Atrium, their new platform makes it possible for other businesses to harness the power of community design including causes. Here’s what Tom had to say (apologies …

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http://youtu.be/1ggZNnI3U8c As the intersection between social, mobile and gaming technologies hurtles towards us, new platforms are being inventing that transform the advertising landscape as we know it. Kiip is a most recent example that gives brands the opportunity to reach gamers exactly where they live at their critical point of engagement – when they reach …

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When you approach the daunting task of using social technology to scale social change, it’s easy to see the challenges as insurmountable. While they are significant, what you can dismiss right away are a set of limiting beliefs or myths about imagined obstacles to building a better world. Here’s a few myths I encountered in …

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No one doubts the enormity of the social challenges we face around the world but one critical element of our response must be the generation of new thinking and ideas. Yet creating the conditions that make this possible is not simple. I’ve spent much of the last year at conferences and events of all sizes, …

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As the business marketplace moves closer towards being a comprehensive social experience, the onus falls upon brands to be more defined in terms of what they stand for, their core values and how they communicate them to their community of customers.  While that may sound simple it’s very complicated to execute. Here’s why: In a …

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In January I suggested 2011 would be the year Facebook puts all brands on notice. So far this appears to be true as Facebook is primed to become a more formidable competitor in the social media marketplace with two new announcements today. As Jason Calacanis explains in Business Insider, their current market valuation may be grossly …

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