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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Brands

April 25, 2011 by Simon Mainwaring

http://www.youtube.com/watch?v=q8xd0wV6Peo SM: Hi I’m Simon Mainwaring, and I’m here at the Flagship store of Patagonia HQ in Ventura, California. I have a special guest here today: Rick Ridgeway, who is the VP for Environmental Initiatives.  I’m super excited to talk to him about a new project that he just announced that is potentially transformative for […]

http://www.youtube.com/watch?v=q8xd0wV6Peo SM: Hi I’m Simon Mainwaring, and I’m here at the Flagship store of Patagonia HQ in Ventura, California. I have a special guest here today: Rick Ridgeway, who is the VP for Environmental Initiatives.  I’m super excited to talk to him about a new project that he just announced that is potentially transformative for …

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Filed Under: Advertising, Brands, Capitalism, Community, Creativity, Future, Non-profits, Philanthropy, Purpose, Social, Thinking, We First Tagged With: Advertising, Brands, Causes, Creativity, CSR, Future, non-profits, Social media, We First

April 17, 2011 by Simon Mainwaring

This week Apple employees joined the ‘It Gets Better’ campaign in support of gay, lesbian and transgender rights. The campaign got started last year after college student Tyler Clementi jumped to his death from the George Washington Bridge after his roommate used a Webcam to film and broadcast Clementi’s sexual encounter with another man. In …

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Filed Under: Brands, Causes, Community, Consumers, Future, Leadership, Social, We First Tagged With: Apple, branding, Community, Social media

April 14, 2011 by Simon Mainwaring

httpv://www.youtube.com/watch?v=HXsZYCokL7k At SXSW this year I had the opportunity to talk to Brian Lindenbaum who, with has brother Scott, has launched some very exciting audio technology that has enormous potential for brands, non-profits and individual alike. Here’s how he explained Broadcastr. SM: Broadcastr allows you to geo tag sound anywhere you are which has enormous …

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Filed Under: Brands, Community, Future, Mobile, Other, Social Tagged With: branding, broadcastr, Social media

April 12, 2011 by Simon Mainwaring

I’ve written in the past about the great relief efforts of Zynga to aid the earthquake victims in Haiti. At the time I saw this as a powerful demonstration of what could become a consistent and transformative force for positive change in our world. In the shadow of the tragic consequences of the tsunami in …

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Filed Under: Brands, Causes, Community, Future, Social, Thinking, We First Tagged With: gaming, social responsibility, Virtual goods, We First

April 11, 2011 by Simon Mainwaring

There is an overwhelming amount of information available to us all on the web each day, not to mention what is shared with us by our family, friends, fans and followers.  This necessitates the need to filter through all that information and to decide for ourselves where to put our attention. As Stephen Rosenbaum outlines …

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Filed Under: Advertising, Brands, Conferences, Future, Social Tagged With: branding, Community, Curation Nation

April 3, 2011 by Simon Mainwaring

I wanted to share with you an inspiring example of how a corporation is reaching out to its customers in a meaningful way. The brand in question is called Panera Cares Café. As you walk inside the store, everything looks exactly the same as every one of the other Panera Bread restaurants across the United …

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Filed Under: Brands, Capitalism, Community, Future, Leadership, We First Tagged With: Brands, Community, We First

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