Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Brands

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The We First concept refers to the intimately connected global community that we now live in. But it also refers to a community of  brands, cause-marketers, social entrepreneurs and regular people all around the world who have individually committed to driving social change. Every individual effort deserves to be celebrated because each serves as a permission […]

The We First concept refers to the intimately connected global community that we now live in. But it also refers to a community of  brands, cause-marketers, social entrepreneurs and regular people all around the world who have individually committed to driving social change. Every individual effort deserves to be celebrated because each serves as a permission …

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httpv://www.youtube.com/watch?v=h1Srkgk90fo Yesterday I had the pleasure of speaking at the Gravity Summit at UCLA where MC Hammer received the award for Social Marketer of the Year. As a celebrity brand on twitter (@MCHammer) that has amassed over 2 million active and engaged followers, and he now speaks all around the world about how brands use …

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There’s an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next? Put another way, how do brands stay connected …

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Over the last weeks we have witnessed the peaceful demonstration in Egypt that overthrew President Mubarak’s regime. In the last few days we watched the protests it has inspired in Yemen, Iran, Bahrain and Algeria. While I have written about the contributory role of social media in these revolutions, it is also worth noting how we have …

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Much has been written about Groupon’s PR missteps at the Superbowl over the last two days. Their three ads (representing a $3 million ad buy) poked fun at celebrity-endorsed PSAs for endangered whales, the Brazilian rainforest, and Tibet. The ads were variously described as in bad taste or simply poor communications because they failed to mention that Groupon …

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As powerfully demonstrated by films such as Waiting for Superman and Race to Nowhere, the U.S. public school education system is in desperate need of greater support and new thinking. A mother of three young boys, Tania Mulry, 37, has taken this issue head on by developing an iPhone app that makes school fund-raising quick, …

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