Brands

December 26, 2010 by Simon Mainwaring

The CEO of Activision, Bobby Kotick, appeared on CNN this week and said something very powerful and portentous: “The audience of ‘Call of Duty‘ is probably greater in terms of size than in any other interactive form of entertainment. If you look at the 500 million people who are on Facebook and the way that […]

December 23, 2010 by Simon Mainwaring

Over the next two weeks many of us get a chance to reflect on the year that was and prepare ourselves for the following year. With that in mind here are ten attributes that would prepare us well for the social marketplace of 2011: 1. Agility in your business model: As new social technology continues …

December 20, 2010 by Simon Mainwaring

The world looks very different today than a year ago and that is certainly true of the ad industry. At the end of 2009 the industry at large faced several challenges. Specifically, they had to restore their reputation in three ways: Trust: Consumers drew little distinction between the companies that precipitated the global economic meltdown …

December 16, 2010 by Simon Mainwaring

It is customary at this time of year to look back and reflect on the year that was. But this year is different. Not only was it the end of the first decade of the new Millennium, but it represents the full point at the end of a decade whose crie de coeur must be …

December 14, 2010 by Simon Mainwaring

Building on Part 1 of my interview with Charlene Li (author of Groundswell and Open Leadership), here is Part Two in which we discuss the persistent issue of how you convince CEOs to use social media and what they can expect from doing it. SM: How do you answer people that just want to see the …