Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Brands

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httpv://www.youtube.com/watch?v=sawIuy0yqSU Today the world’s top tweeters are sacrificing their digital lives to give real life to others affected by HIV/AIDS in Africa and India. The list is a who’s who’s of social media heavy hitters including Alicia Keys, Lady Gaga, Kim Kardashian, Ryan Seacrest, Justin Timberlake, Usher, Jennifer Hudson, Khloe Karshasian, Jay Sean, Swizz Beatz, Serena Williams, […]

httpv://www.youtube.com/watch?v=sawIuy0yqSU Today the world’s top tweeters are sacrificing their digital lives to give real life to others affected by HIV/AIDS in Africa and India. The list is a who’s who’s of social media heavy hitters including Alicia Keys, Lady Gaga, Kim Kardashian, Ryan Seacrest, Justin Timberlake, Usher, Jennifer Hudson, Khloe Karshasian, Jay Sean, Swizz Beatz, Serena Williams, …

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This week Alicia Keys launched an ingenuous campaign, conceived with TBWA/Chiat/Day New York, that leverages her celebrity to fund her charity, Keep A Child Alive. Like actor, Edward Norton, and his fund-raising platform Crowdrise, Alicia has enlisted the power of her celebrity to help improve the lives of children affected by AIDS in Africa and …

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You hear a lot of social media commentators calling for brands to do good, myself included. So does that make us naive, idealistic or unrealistic? Nothing could be further from the truth. No one expects companies to turn over a new leaf or be any less self interested than they have been. Their first responsibility …

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The web pays no heed to language, geographic or cultural boundaries. What began with the internalization of currency and expanded through multi-national corporations is now compounded by the seamless integration of social media users around the world. Our awareness and experience of the intimately connected global community that we now live in growing and this …

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httpv://www.youtube.com/watch?v=u5gqoYkL8To Every so often an idea comes along that stops you in your tracks. sOccket did this for me (great name too – so smart and simple). It’s an incredible demonstration of the power of a simple idea, of the collision between science and sport, of the application of minds to mending hearts. One part …

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I’m writing this blog post as someone who, perhaps like you, is trying to make sense of their own industry as it transitions in the face of emerging digital and special technology. Traditionally no matter what career you were in, your credentials were built on your portfolio of work. In short, the things you had …

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