Brands that position themselves as vital catalysts in cultural movements not only build consumer loyalty, goodwill, and advocacy, but also distinguish themselves as leaders in social change. What does it take for a brand to mobilize a movement? And, how can brands join larger movements that are affecting society in an authentic way? There’s no […]
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In today’s world, consumers are more informed about engaged with the brands they buy from. This demand for purposeful business is mobilizing companies to invest in building a socially conscious profile and the meaningful social impactful work they need to back it up. In other words, businesses that invest in and share stories about their […]
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After President Trump’s response to the tragedy of Charlottesville, Va. numerous members of Trump’s economic advisory groups resigned, which ultimately resulted in the President terminating both the Manufacturing Council and the Strategy & Policy Forum. The corporate response to Charlottesville and President Trump’s reaction to it offer valuable lessons in the increasingly important role of […]
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I recently had the chance to speak at the ‘Better by Design’ CEO Summit in New Zealand and got to spend some time with Leland Maschmeyer, Chobani first Chief Creative Officer. We took a few minutes to discuss how the company is reengineering its culture, its leadership within the industry, and its role in society at-large […]
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Business leaders from the world’s top companies including Amazon, Apple, Google, Microsoft, Nike, Hewlett Packard, PG&E, and many more are taking a stand to support the Paris Climate Agreement. While Michael Bloomberg’s commitment to contribute $15 million to the United Nations on behalf of the United States is a milestone on the road to a […]
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Prior to ExxonMobil’s annual shareholder meeting, stockholders are making a push for the company to consider climate change as a more integral part in business strategy. These sentiments reflect a growing movement — fueled by pension fund managers, institutional investors and individuals – to pressure oil companies to be more transparent about how climate change and related […]
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