Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Brands

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As anyone who works in the advertising or entertainment business will tell you, their industry is undergoing seismic changes in the face of new technology that enables both business and consumers to create content at virtually no cost. This means old business models no longer apply, job titles are changing and most businesses are being […]

As anyone who works in the advertising or entertainment business will tell you, their industry is undergoing seismic changes in the face of new technology that enables both business and consumers to create content at virtually no cost. This means old business models no longer apply, job titles are changing and most businesses are being …

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httpv://www.youtube.com/watch?v=HwbX4HUOdE8&feature=related I wanted to share with you this video of a speech by Nicolas Christakis from the Harvard Dept. of Sociology, on the shaping powers of social networks. He does a wonderful job of explaining stastically the forces and dynamics that drive social networks. In this case he uses the case of obesity to demonstrate …

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I think the World Nomads Footprint project is super smart on many levels. It’s premised on the fact that when you visit a community you make an impact. As such, you have a small responsibility to give something back. So when you purchase one of their travel insurance policies, you choose a project and get …

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Nestle’s PR disaster over  palm oil harvesting continues to damage the brand. Despite the fact that Nestle  dropped the  palm oil harvesters responsible for the deforestation that threatened the survival of orangutans, a company called Sinar Mas, it’s Nestle’s handling of the issue on Facebook that keeps backfiring. The most recent issue is the fact …

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I woke up this morning and read this post by Robert Kuttner in Huffington Post. I think his opening points are spot on. He tells us that Wall Street and BP demonstrate the same problem. In both cases, a powerful, politically protected industry invented something that could not easily be repaired when it broke. We …

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