Brands

June 30, 2010 by Simon Mainwaring

I spent the week at the Cannes International Advertising Festival and came away greatly encouraged. Not only did the Festival team (led by Terry Savage and Philip Thomas) do an amazing job but I was impressed by how well the event captured the latest expression of the marketing world. With all the excitement (and, yes, […]

June 23, 2010 by Simon Mainwaring

There’s no simple way to characterize the Cannes Advertising Festival so far this year, but there are a few phrases that keep coming up that are a guide. One is brand purpose (which I spoke about in my social media seminar with Alec Ross), another is ‘doing good’ and a third is ‘community’. These three concepts …

June 20, 2010 by Simon Mainwaring

For those at the seminar who want further information, or for those who couldn’t make it, here are a synopsis, a list of key points and links to the case studies that I mentioned in my seminar at Cannes today. SYNOPSIS: The advertising world is reeling from change – and it’s not just because they …

May 19, 2010 by Simon Mainwaring

httpv://www.youtube.com/watch?v=Q1Oaj7ZXUxY I recently had the great pleasure of sitting down with Derrick Ashong – extraordinary musician, radio host and thought leader in the social change space. He shared his insights into how to reach younger audiences and what they want to hear. Derrick Ashong & Harpo Productions: SM: Derrick’s been doing some fantastic work with …

May 16, 2010 by Simon Mainwaring

httpv://www.youtube.com/watch?v=n1ANVCDHYA4 If only these walls could talk, the saying goes. In the case of the N building near Tachikawa station in Japan they do. In fact the whole building facade has been transformed into a real time dialogue between smart phones and what’s going on inside the store. All you do is hold your phone up …