Brands

April 17, 2017 by Simon Mainwaring

Last week, the Internet and social media exploded with criticism of United Airlines for forcefully removing a 69-year old Dr. David Dao from United Express Flight 3411. Passengers captured the entire episode on smartphones and the videos went viral. Irate consumers vowed to boycott the airline, the unfortunate passenger is pressing charges and a problem that […]

April 3, 2017 by Simon Mainwaring

Socially mindful companies are quickly acquiring environmentally conscious business practices and doing amazing work that progresses the planet towards greater sustainability; yet, the world’s carrying capacity is rapidly approaching. In other words, with the growing middle class in developing economies and rising demand for new products, it will be increasingly difficult for the earth’s environmental […]

March 27, 2017 by Simon Mainwaring

In the last couple of decades consumer activism – fueled by the internet and social media – has put the spotlight on corporate human rights behavior and pressured companies to step up their purpose game. Look at Nike for example. In the late 90’s the company was fielding an onslaught of labor misconduct accusations; fast […]

February 21, 2017 by Simon Mainwaring

While incorporating purpose into your brand can strengthen internal and external communities and create social and monetary value, it must be executed properly to yield the results you are looking for. A recent study found that shareholders could expect an estimated 3.5 percent increase in returns for companies that carry out corporate social responsibility and […]

February 13, 2017 by Simon Mainwaring

Stakeholders are increasingly aware of where companies stand on larger social issues affecting the world and are requiring the businesses they support to become responsible corporate citizens. What’s more, new media is empowering consumers and employees to engage in conversations with brands about their purpose and that, in turn, is transforming the role of […]

January 31, 2017 by Simon Mainwaring

Millennials are coming of age and now make up the largest percentage of the U.S. population – which means they are set to make up an increasingly larger percentage of total individual investors – and this socially conscious generation is saying they want to support companies that strive for prosperity which means not just a […]