Here are few examples of Lawrence’s design work and you can always reach him here.
Here are few examples of Lawrence’s design work and you can always reach him here.
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Starting this week, I’ll be sharing video interviews on my blog. There’ll also be a few other video options for you to choose from (just click on the red tabs under the video player to your right). There are five to choose from and I’ll be changing the content all the time. Here’s what they …
Read MoreThis week something extraordinary happened. Akio Toyoda, president of Toyota Motor, apologized. Actually, he did far more than that. Here’s what he did: 1. He came clean. Akio admitted Toyota was shamefully unprepared for the global economic crisis and is a step away from “capitulation to irrelevance or death.” 2. He confessed declaring that the …
Read MoreThe great folks at Mashable posted this engaging viral video yesterday, rightly arguing that VW had hit the bulls-eye when creating this viral campaign. It not only confirmed their theory that making the world more fun can improve people’s behavior, it also demonstrated a fact that is easily forgotten as we over-think marketing and new …
Read MoreAnd with a simple snip with the ceremonial ribbon-cutting scissors…voila!…my new website is live. Phew! Like a proud parent I wistfully thumb through the mental photo album of my online brand. I chuckle at my clumsy first steps using Mac’s iWeb template. I smile proudly at the adolescent ambition of my first logo and brand …
Read MoreMy first post in the series focused on conceptual and design fundamentals when planning to build an online community. These came from my experience with brands like ONE.org, Brine and the E.I.F. This post ranks design priorities and outlines the role of the landing page. Ultimately, the success of an online community turns on whether …
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