The world’s most innovative brands, from small businesses to multinational corporations, are using purpose to not only guide long-term business strategy and create emotionally engaging ad campaigns, but also to foster employee and customer support, distinguish themselves as a force for good and increase the bottom line. As more companies find and promote their purpose, […]
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On November 27 in 2015, REI did the unthinkable. The nation’s largest consumer co-op and specialty outdoor retailer announced its plans to close its doors on Black Friday at all of the 143 retail locations, headquarters, and two distribution centers, and instead pay its 12,000 employees not to work, and to be outside. The rationale […]
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With just a few days until we enter a new year, let’s take stock of some of the most pivotal movements, initiatives and events that shaped our 2016 – Here’s to the top 10 in Purposeful Brands: 1. Ben and Jerry’s Endangered Pints Iconic ice cream brand has made climate change real for consumers – […]
Read MoreWith sustainability becoming the norm across almost every product category and industry, packaging sits squarely in the cross-hairs of companies working to be more responsible and accountable for our planet’s future. As much as one third of all waste in the U.S. comes from packaging and only 30% of that is recycled. This problem is […]
Read MoreListen to my thoughts on how Samsung can best navigate its way through this costly product & PR crisis on the BBC World Service Newshour, beginning at 30:11. Image via Flickr courtesy of user TechStage at https://flic.kr/p/oXmSoZ.
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