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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Capitalism

April 18, 2020 by Simon Mainwaring

The global onset of coronavirus is limiting in-person events. Major happenings like SXSW, Coachella and the NBA have been called off for the immediate future. While many of us are temporarily quarantined in our homes, we are still social animals. On a fundamental level, we need social interaction for mental health and emotional well-being. What’s […]

The global onset of coronavirus is limiting in-person events. Major happenings like SXSW, Coachella and the NBA have been called off for the immediate future. While many of us are temporarily quarantined in our homes, we are still social animals. On a fundamental level, we need social interaction for mental health and emotional well-being. What’s …

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Filed Under: Brands, Capitalism, Causes Tagged With: Brand Planning, Coronavirus, Evnets, Landmark Ventures

December 6, 2018 by Simon Mainwaring

Purposeful business practices are now a core component of running a competitive company. While many forward-thinking business leaders are keen to the need to use business to build quality products, consumer goodwill and a better world, acting on purpose can be difficult. The Purpose X Profit Conference, held at the Neuehouse in Hollywood, brings together …

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Filed Under: Brands, Capitalism, Conferences, Leadership, Purpose Tagged With: Brand Growth, Business, corporate purpose, strategy

May 8, 2017 by Simon Mainwaring

Some of the world’s biggest brands — Walmart, Unilever, Nike, Apple, Heineken and more — have committed to reducing corporate greenhouse gas emissions. While setting targets and cleaning up internal operations are necessary steps in the right direction, true global sustainability isn’t something a single brand can achieve on its own. What’s more, taking on …

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Filed Under: Capitalism, Sustainability, We First Tagged With: Amalgamated Bank, Apple, B2B, Com4Green, Dakota Access Pipeline, Envision Plastics, Global Green Logistics, Heineken, Homeboy Recycling, Nike, Rocky Mountain Institute, unilever, Walmart, Waste Less Living

March 27, 2017 by Simon Mainwaring

In the last couple of decades consumer activism – fueled by the internet and social media – has put the spotlight on corporate human rights behavior and pressured companies to step up their purpose game. Look at Nike for example. In the late 90’s the company was fielding an onslaught of labor misconduct accusations; fast …

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Filed Under: Brands, Capitalism, Purpose Tagged With: BHP Billiton, CHRBL, DNB, Marks & Spencer Group, Nestle, Nike, RioTinto

attract-investors

January 31, 2017 by Simon Mainwaring

Millennials are coming of age and now make up the largest percentage of the U.S. population – which means they are set to make up an increasingly larger percentage of total individual investors – and this socially conscious generation is saying they want to support companies that strive for prosperity which means not just a …

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Filed Under: Brands, Capitalism, Purpose Tagged With: Impact Investing, Millennials, Rockefeller Brothers Fund

humanity

January 26, 2017 by Simon Mainwaring

Conscious Capitalism, Inc. is a nonprofit organization dedicated to cultivating the practice of conscious business, entrepreneurship, and philanthropy. The Conscious Capitalism Chapter of Los Angeles serves as a valuable resource to local businesses as it celebrates and supports purpose-driven professionals seeking to better their community and the world as a whole. One way that CC-LA …

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Filed Under: Capitalism, Community, Purpose, We First Tagged With: CCLA, Conscious Capitalism, LAStories, We First

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