Capitalism

April 25, 2011 by Simon Mainwaring

http://www.youtube.com/watch?v=q8xd0wV6Peo SM: Hi I’m Simon Mainwaring, and I’m here at the Flagship store of Patagonia HQ in Ventura, California. I have a special guest here today: Rick Ridgeway, who is the VP for Environmental Initiatives. I’m super excited to talk to him about a new project that he just announced that is potentially transformative for […]

April 3, 2011 by Simon Mainwaring

I wanted to share with you an inspiring example of how a corporation is reaching out to its customers in a meaningful way. The brand in question is called Panera Cares Café. As you walk inside the store, everything looks exactly the same as every one of the other Panera Bread restaurants across the United …

January 18, 2011 by Simon Mainwaring

The need to scale positive social change is immediate and pressing. Too many men, women and children around the world are suffering, often needlessly, because they’re not getting the help they need. At the other end of the prosperity equation, donations to worthy causes suffer from the high costs of marketing, donor fatigue and successive …

January 6, 2011 by Simon Mainwaring

Nike is famous for taking a leadership position on the field and in the marketplace. But what it’s just done for the entire apparel industry is both surprising and enlightening. At the turn of the year Nike released their open-source Environmental Apparel Design Tool. Developed over 7 years, the $6 million technology, by their estimates, …

December 20, 2010 by Simon Mainwaring

The world looks very different today than a year ago and that is certainly true of the ad industry. At the end of 2009 the industry at large faced several challenges. Specifically, they had to restore their reputation in three ways: Trust: Consumers drew little distinction between the companies that precipitated the global economic meltdown …