Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Capitalism

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Peter Hinssen interviews Simon Mainwaring Peter Hinssen: Peter Drucker once said “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” Especially today – now that customers are so empowered, so vocal – marketing […]

Peter Hinssen interviews Simon Mainwaring Peter Hinssen: Peter Drucker once said “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” Especially today – now that customers are so empowered, so vocal – marketing …

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Last week I had the privilege of speaking at Sustainable Brands Istanbul, and I wanted to share some of the insights from the event. We heard several fascinating presentations from speakers such as Marc Mathieu at Unilever (lower image) and Christiaan Maats, the founder of OATS shoes that both highlighted how sustainability has become a …

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Last month, the United Nations marked 1000 days until the 2015 deadline of the “Millennium Development Goals,” a program started in 2000 with the goal of eliminating the worst impacts of human poverty within 15 years. This countdown was, in part, a response to data from the Organization for Economic Co-operation and Development that countries …

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In 2008 Bill Gates told the World Economic Forum that governments and philanthropies could no longer meet the needs of the world’s problems. He called on companies to accept greater responsibility to develop solutions to the massive problems that endlessly plague our planet, and to take on projects of “creative capitalism.” Many people didn’t know …

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Be Remedy is an inspiring demonstration of the ability of social media to empower people to be the change they want to create in the world. The concept launched by Blake Canterbury in Atlanta two years ago is as simple as their motto: “Be the remedy for someone in need.” With this goal in mind, Be Remedy uses …

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TBWA recently released a fantastic global research report called “The Future of Social Activism” that provides potent insights into the opportunities available to brands that want to drive engagement and loyalty with Millennials. Millennials have always been a darling of brands due to their disposal income, tech savviness and appetite for all things new, but …

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