Capitalism

December 18, 2011 by Simon Mainwaring

When you watch this Google Zeitgeist video for 2011 it’s hard not to be struck by the sheer volume and impact of changes that have taken place this year. Equally hard to ignore is the breath and depth of human suffering playing out across the world. But rather than feeling dishearted, 2011 stands as a […]

December 12, 2011 by Simon Mainwaring

At the dawn of this 21st century, the problems of the world remain massive. Nearly 4 billion people live on less than $3 per day, 1 billion are undernourished, and roughly 8 million children die per year before the age of five, many of whom succumb to illnesses that could have been inexpensively treated or […]

December 8, 2011 by Simon Mainwaring

This was an exciting week for We First, not just because of the book appeared on a Times Square billboard (huge thanks to PR Newswire for making this possible), but more because of what that represents. Like most authors, you write a book because you have ideas you want to share in the hope that […]

November 21, 2011 by Simon Mainwaring

Havas Media just came out with an insightful new report entitled, “Meaningful Brands For A Sustainable Future.” One of the most telling aspects of the report was how it revealed the often-overlooked punitive side of the social business marketplace. Specifically, that means the growing awareness and capacity of consumers to punish brands for their duplicitous […]

November 16, 2011 by Simon Mainwaring

Despite the wonderful work and contributions made by corporate foundations through their cause marketing campaigns, there is a fundamental obstacle that cause marketers must overcome if they hope to truly have the impact our world at scale and build the bottom-lines. This obstacle is the integration of purpose into their for-profit business model. Much like sustainability, for […]

November 14, 2011 by Simon Mainwaring

Making the business case for doing good is absolutely critical to meaningful shift in corporate behavior to address our current economic crises and build a better world. fortunately that is easier than ever thanks to great new research and resources being made available by like-minded institutions. 1. The first resource I want to share is the […]