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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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January 4, 2012 by Simon Mainwaring

A lot is going to be demanded of business leaders in 2012 due to fast-changing social technology that is remaking the business landscape in the midst of a tough economy. To ensure that you’re one of the success stories of 2012, you need to start with the right mindset, focus and goals. To that end, […]

A lot is going to be demanded of business leaders in 2012 due to fast-changing social technology that is remaking the business landscape in the midst of a tough economy. To ensure that you’re one of the success stories of 2012, you need to start with the right mindset, focus and goals. To that end, …

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Filed Under: Brands, Capitalism, Causes, Economy, Future, Leadership, Optimism, Purpose, Social, We First Tagged With: branding, Future, Social media

December 29, 2011 by Simon Mainwaring

2011 has been distinguished by dramatic citizen activism in the United States and around the world. Perhaps largest in public consciousness are the Arab Spring revolutions that continue to transform the political landscape in the Middle East, and the homegrown Occupy Wall Street movement spreading around the world protesting economic inequality. Each is significant in …

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Filed Under: Advertising, Brands, Capitalism, Causes, Community, Consumers, Economy, Facebook, Future, Purpose, Social, Values, We First Tagged With: activism, branding, Consumers, Social media

December 20, 2011 by Simon Mainwaring

Over the last several months we have witnessed the rise of the #OccupyWallStreet movement, both across America and around the world, and witnessed its tour of a familiar news cycle. At first, it was dismissed out of hand as a collection of rabble-rousers with no clear or unified intent. It was then re-characterized as a …

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Filed Under: Brands, Capitalism, Causes, Community, Consumers, CSR, Economy, Future, Globalization, Non-profits, Purpose, Social, Values, We First Tagged With: branding, Capitalism, Consumers, Social media

December 18, 2011 by Simon Mainwaring

When you watch this Google Zeitgeist video for 2011 it’s hard not to be struck by the sheer volume and impact of changes that have taken place this year. Equally hard to ignore is the breath and depth of human suffering playing out across the world. But rather than feeling dishearted, 2011 stands as a …

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Filed Under: Brands, Capitalism, Causes, Community, Consumers, Future, Globalization, Purpose, Social, Technology, We First Tagged With: branding, Capitalism, Future, Social media

December 12, 2011 by Simon Mainwaring

At the dawn of this 21st century, the problems of the world remain massive. Nearly 4 billion people live on less than $3 per day, 1 billion are undernourished, and roughly 8 million children die per year before the age of five, many of whom succumb to illnesses that could have been inexpensively treated or …

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Filed Under: Books, Brands, Capitalism, Causes, Community, Consumers, Economy, Future, Non-profits, Other, Social, Technology, Values, We First Tagged With: Brian Reich, CSR, seminar, Social media, We First

December 8, 2011 by Simon Mainwaring

This was an exciting week for We First, not just because of the book appeared on a Times Square billboard (huge thanks to PR Newswire for making this possible), but more because of what that represents. Like most authors, you write a book because you have ideas you want to share in the hope that …

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Filed Under: Advertising, Books, Brands, Capitalism, Causes, Conferences, Consumers, Leadership, Non-profits, Other, Social, Thinking, We First Tagged With: branding, Community, social good, Social media, We First

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