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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Causes

August 15, 2011 by Simon Mainwaring

I recently had the pleasure of speaking at the Utenti Pubblicita Associati (UPA) conference in Milan where the theme was the future of language and its role in shaping advertising. The other presenters were UPA President, Lorenzo Sassoli de Bianchi, and Paris Kafantaris, VP for Babycare in Western Europe at Proctor and Gamble. The former’s […]

I recently had the pleasure of speaking at the Utenti Pubblicita Associati (UPA) conference in Milan where the theme was the future of language and its role in shaping advertising. The other presenters were UPA President, Lorenzo Sassoli de Bianchi, and Paris Kafantaris, VP for Babycare in Western Europe at Proctor and Gamble. The former’s …

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Filed Under: Advertising, Brands, Causes, Consumers, Media, Purpose, Social, Thinking, We First Tagged With: language, purpose, Social media, We First

August 12, 2011 by Simon Mainwaring

http://www.youtube.com/watch?v=_0FNtp_a5-c Yesterday I had the pleasure of meeting Blake Canterbury, founder of BeRemedy.org, which is a smart new idea for using social media to enlist community support to solve problems within that community. here’s what he had to share. SM: Blake, real pleasure to meet you. Tell us, what is BeRemedy? BC: BeRemedy is the …

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Filed Under: Brands, Causes, Community, Consumers, CSR, Economy, Future, Leadership, Non-profits, Optimism, Philanthropy, Purpose, Social, Thinking, Values, We First Tagged With: Brands, Causes, Community, Consumers, CSR, Future, non-profits, Social change, Social media, We First

August 10, 2011 by Simon Mainwaring

Over the last eighteen months we have seen a remarkable series of events that have been driven in part by social media. Protests during the Arab Spring revolutions in Tunisia, Bahrain, Yemen and Saudi Arabia, as well as those that continue today in Egypt, Libya and Syria, were amplified using social media. The riots in London and through the …

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Filed Under: Brands, Capitalism, Causes, Community, Consumers, Economy, Future, Leadership, Optimism, Philanthropy, Purpose, Social Tagged With: Brands, Capitalism, Causes, Community, Consumers, Economy, Future, Social change, Social media, Values, We First

August 8, 2011 by Simon Mainwaring

The Standard & Poor’s credit rating downgrade of the U.S. currency has already begun to have its effects on stock markets at home and around the world and much is being written about what this means for the future of America. Yet neither the short-term losses nor long-terms effects have any bearing on what is …

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Filed Under: Brands, Capitalism, Causes, Community, Consumers, CSR, Economy, Future, Non-profits, Optimism, Social, Values Tagged With: Capitalism, Community, Economy, Future

August 5, 2011 by Simon Mainwaring

I had the privilege of seeing CNN hero Doc Henley speak at the National Speakers Association Influence ’11 event on Monday. Not only was his cause and message incredibly important but I was struck by Doc’s authenticity and full-body commitment to the change he wants to see in the world. A former bartender, Doc began …

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Filed Under: Brands, Causes, Non-profits, Purpose, Social, Values, We First Tagged With: Causes, non-profits, Social media, Wine to water

July 28, 2011 by Simon Mainwaring

Creating a shift in the practice of capitalism requires a re-framing of thinking and behavior. Often, when you talk exclusively about the changes in corporate thinking, people rightly ask for concrete, actionable examples. When you talk exclusively about practical examples or tactics, they beg the question of the changes in thinking they imply. So my …

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Filed Under: Advertising, Brands, Capitalism, Causes, Consumers, Non-profits, Social, We First Tagged With: Capitalism, non-profits, Social change, Toyota

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