Causes

July 27, 2018 by Simon Mainwaring

CASE STUDY: NUTIVA In a hyper-competitive superfood market, where consumers are increasingly seeking new, non-sugar based, healthy food and beverage alternatives. While in line with the overall rise in healthy lifestyles, small and mid-size brands need to find ways to break through the clutter, adopt and engage with a loyal following. As the nation’s fastest […]

July 19, 2018 by Simon Mainwaring

Employees make your business work. With the U.S. unemployment rate hovering around 4 percent and limited skilled labor, acquiring top talent is competitive. What’s more, recent Gallup polls found that roughly half of America’s fully employed are seeking a new job and only 13 percent of them consider their work to be meaningful. So, the […]

March 27, 2018 by Simon Mainwaring

Sustainable Brands, Vancouver: Speakers Not To Miss Sustainable Brands annual conference is a must attend gathering for executives and marketing professionals interested in building purposeful brands. This year, Sustainable Brands Vancouver brings together some of the world’s most innovative thought leaders and business professionals to share insights and strengthen community. Entrepreneurs and sustainability experts present […]

July 19, 2017 by Simon Mainwaring

Brands that demonstrate how they are building a better world speak to growing consumer demand for companies that not only offer excellent products and services, but also actively improve society. As a result, these contributions are becoming ever more intertwined with business success. To engage consumers around larger cultural issues, brands must align with current […]

March 22, 2017 by Simon Mainwaring

This month, We First Inc. Founder and CEO, Simon Mainwaring launched a special Facebook Live Series on How to Transform Your Company Into a Leading Purposeful Brand. We wanted to make sure everyone was able to access these live streams which ran each Friday for the past three weeks where Simon shared insights into how to […]