Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Causes

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httpv://www.youtube.com/watch?v=e5sJQJYknsc As part of We First thinking, I have championed the use of social technology to scale positive chnage. a shift in the way brands and their communities relate. I had the pleasure of speaking to Stephen Johnson at SXSW about exactly how they are using a community engine to do just that. Here’s some […]

httpv://www.youtube.com/watch?v=e5sJQJYknsc As part of We First thinking, I have championed the use of social technology to scale positive chnage. a shift in the way brands and their communities relate. I had the pleasure of speaking to Stephen Johnson at SXSW about exactly how they are using a community engine to do just that. Here’s some …

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httpv://www.youtube.com/watch?v=x3VoyjUP8hg At a time of so much unrest in the Arab world from Yemen, to Egypt, to Saudi Arabia, to Qatar, to Syria, to Bahrain, and to Libya, I wanted to share this short video by war photographer, James Nachtway. What he says about photography applies equally well to social or citizen media, in that …

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httpv://www.youtube.com/watch?v=P7I6Q3IbHac Last week at the SXSW conference in Austin, Texas,  I had the pleasure of meeting Blair Cobb, the Director of AOL Cause Marketing. Their new AOL365 program is exactly the type of for-profit and non-profit partnership that I describe in We First as a critical path to a more sustainable and prosperous future. Blair …

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httpv://www.youtube.com/watch?v=KlXwGq8cPzo Today, March 22nd, is World Water Day, an initiative that grew out of the 1992 United Nations Conference on Environment and Development (UNCED) in Rio. What better time to share some of the great work being done by charity: water, a non-profit that is not only reinventing the fundraising model but also offering unprecedented …

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httpv://www.youtube.com/watch?v=hAf4507-cA0 SM: Hi I’m Simon Mainwaring and I’m here with Katya Andresen, who is the COO of Network For Good. She is doing a wonderful outreach on behalf of the victims of the Tsunami in Japan. Tell us about what NFG is doing in a fundraising capacity. KA: Network for Good makes it easy to …

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More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean ‘wrong’ in two senses.  Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized. Let me explain. There is …

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