Causes

February 13, 2011 by Simon Mainwaring

The January 25th revolution in Egypt was an incredible achievement by its people and a truly inspiring example of the power of peaceful protest. Yet the work towards an effective transition to democratic government within Egypt has just begun. Meanwhile a debate continues to rage in the blogosphere as to the exact role played by […]

February 10, 2011 by Simon Mainwaring

Much has been written about Groupon’s PR missteps at the Superbowl over the last two days. Their three ads (representing a $3 million ad buy) poked fun at celebrity-endorsed PSAs for endangered whales, the Brazilian rainforest, and Tibet. The ads were variously described as in bad taste or simply poor communications because they failed to mention that Groupon …

February 7, 2011 by Simon Mainwaring

As powerfully demonstrated by films such as Waiting for Superman and Race to Nowhere, the U.S. public school education system is in desperate need of greater support and new thinking. A mother of three young boys, Tania Mulry, 37, has taken this issue head on by developing an iPhone app that makes school fund-raising quick, …

January 30, 2011 by Simon Mainwaring

httpv://www.youtube.com/watch?v=Q-nWKaCZBjQ Visit www.wefirstbook.com Hi, I’m Simon Mainwaring. Thanks for your time and your support of my blog. Over the last two years we’ve been looking at a few really important questions. How does the economy recover? How does your company keep growing? How do we improve the lives of millions of people suffering around the …

January 27, 2011 by Simon Mainwaring

Having already written about SwipeGood and Ticket’sforchairty.com, I wanted to finish the week with one more example of an exciting use of social media to drive positive change. In my mind these aren’t just well-intended companies that deserve our full support, but rather each are signposts for the integration of purpose into profit that will …