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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Causes

January 13, 2011 by Simon Mainwaring

Last week the New York Times reported on the possibility of cheating in the Pepsi Refresh fundraising competition for non-profits. Pepsi assured participants that the most rigorous technology to ensure the integrity of the process, but as with all technology that is by its very nature neutral, abuse is always a possibility. Still, the suggestion […]

Last week the New York Times reported on the possibility of cheating in the Pepsi Refresh fundraising competition for non-profits. Pepsi assured participants that the most rigorous technology to ensure the integrity of the process, but as with all technology that is by its very nature neutral, abuse is always a possibility. Still, the suggestion …

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Filed Under: Advertising, Brands, Causes, Consumers, Future, Optimism, Social Tagged With: Future, Optimism, Pepsi, Social media

January 5, 2011 by Simon Mainwaring

Every New Year brings with it things that are, well, new in that they put an exciting new spin on familiar practices. I wanted to share two of these with you that caught my attention as they are focused on social change, depend on crowd engagement and target increasingly influential Millennials. The first is Pando Projects …

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Filed Under: Advertising, Brands, Causes, Community, Consumers, Future, Optimism, Social Tagged With: Loudsauce, Millennials, Pando, Social media

December 29, 2010 by Simon Mainwaring

As the year screeches to a halt I wanted to thank everyone for their comments, retweets, and feedback. Some posts resonated more than others, some start a fire storm of different opinions, and some fizzled out with a strange gurgling sound. But here’s the ten posts that were shared the most and all the  support …

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Filed Under: Advertising, Brands, Causes, Consumers, Future, Social, Thinking Tagged With: Advertising, branding, Future, Social media

December 23, 2010 by Simon Mainwaring

Over the next two weeks many of us get a chance to reflect on the year that was and prepare ourselves for the following year. With that in mind here are ten attributes that would prepare us well for the social marketplace of 2011: 1. Agility in your business model: As new social technology continues …

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Filed Under: Brands, Causes, Consumers, Future, Optimism, Social Tagged With: 2011, branding, Consumers, Social media

December 9, 2010 by Simon Mainwaring

httpv://www.youtube.com/watch?v=hTlrSYbCbHE The Declaration of Human Rights portrayed in this video is what each of us hope for in life. Specifically, it is what the organisation Falling Whistles, founded by Sean Carasso, is working to bring to the people of the Congo. The Democratic Republic of Congo is home to the world’s deadliest war since WWII. Over …

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Filed Under: Capitalism, Causes, Future, Non-profits, Social, Values Tagged With: conflict minerals, Congo, Declaration of Human Rights, Falling Whistles

December 6, 2010 by Simon Mainwaring

Last week I had the opportunity to see Davis Guggenheim’s new award-winning documentary, ‘Waiting for Superman’. Rarely is a documentary this moving and even rarer still is that documentary about public school education. What really struck me was the interconnectedness of all issues related to the core challenge of public education. As Guggenheim very elegantly …

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Filed Under: Causes, Community, Economy, Future, Government, Optimism, Values Tagged With: Davis Guggenheim, public education, Waiting for Superman

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