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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Causes

August 13, 2010 by Simon Mainwaring

I think the World Nomads Footprint project is super smart on many levels. It’s premised on the fact that when you visit a community you make an impact. As such, you have a small responsibility to give something back. So when you purchase one of their travel insurance policies, you choose a project and get […]

I think the World Nomads Footprint project is super smart on many levels. It’s premised on the fact that when you visit a community you make an impact. As such, you have a small responsibility to give something back. So when you purchase one of their travel insurance policies, you choose a project and get …

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Filed Under: Brands, Capitalism, Causes, Consumers Tagged With: Brands, Causes, Social media

August 4, 2010 by Simon Mainwaring

When it comes to making the world a better place, corporations are often accused of apathy (the flip-side of blind self-interest). But if consumers are truly committed to social change, they must answer the same challenge. That’s why I think SocialVest is such as smart idea. It makes giving almost effortless removing yet another barrier …

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Filed Under: Brands, Causes, Community, Consumers, Values Tagged With: Brands, Consumers, Social media, SocialVest

July 23, 2010 by Simon Mainwaring

httpv://www.youtube.com/watch?v=FtZLIbSAHBk This week legislation was signed by President Obama that finally drew attention to the issue of the ‘Conflict Minerals’ that go into making the batteries in the cell phones we use everyday. This deservedly made headline news with most stories focused on the tragedy that such mining visits on the lives of so many …

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Filed Under: Causes, Future Tagged With: Causes, Fallling Whistles, Social Entrepreneurship

July 20, 2010 by Simon Mainwaring

I’m a huge fan of NASA – always have been. And now, thanks to Scott Henderson of Rally the Cause, we all have the chance to tell them where to go next. You see, Scott has the great privilege of making a major presentation to them about their future as social entrepreneurs. Better yet, Scott …

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Filed Under: Causes, Creativity, Future, Technology Tagged With: NASA, Social Entrepreneurship

July 14, 2010 by Simon Mainwaring

Emily Chang kindly pointed out this new Foursquare ad. As the copy explains, when you check-in on Foursquare at the “Earthjustice ad”, one of their donors will donate $10 to stop unsafe oil drilling. This is a very interesting and powerful new way to leverage location based services for change, but more than that, it …

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Filed Under: Brands, Causes, Consumers, Social Tagged With: branding, Causes, FOURSQUARE, Social media

July 7, 2010 by Simon Mainwaring

httpv://www.youtube.com/watch?v=LNin34Zocgw Here is the second part of the interview I did with Rob Kramer regarding his new cause action platform, Poprule. You can watch Part One here. HAITI: SM: Rob and I were going to get together a few weeks ago, but he suddenly disappeared off to Haiti when the tragic earthquake happened.  Tell us …

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Filed Under: Causes, Social, Technology Tagged With: Haiti, Poprule, Social media

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