Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Causes

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This week I spoke at the Cannes International Advertising Festival and one of the things I stressed in my  social media seminar was the fact that “Technology is teaching us to be human again’. The two winners of the Cannes Cyber Grand Prix – the Nike/Livestrong Chalkbot campaign and the VW ‘Fun Theory’ fun campaign […]

This week I spoke at the Cannes International Advertising Festival and one of the things I stressed in my  social media seminar was the fact that “Technology is teaching us to be human again’. The two winners of the Cannes Cyber Grand Prix – the Nike/Livestrong Chalkbot campaign and the VW ‘Fun Theory’ fun campaign …

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There’s no simple way to characterize the Cannes Advertising Festival so far this year, but there are a few phrases that keep coming up that are a guide. One is brand purpose (which I spoke about in my social media seminar with Alec Ross), another is ‘doing good’ and a third is ‘community’. These three concepts …

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Here’s a link to five minutes of video from my seminar yesterday with Alec Ross from the U.S State Dept.. The topic was: ‘The How of Social media: Make or Break Lessons in Today’s Most Powerful Instrument of Change’.  Plus a synopsis of the talk with hyperlinked case studies can be found here. Thank you again …

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I recently got a great post comment from @mikescheiner that I thought was extremely well put. He wrote: “What most brands fail to understand is the perception you produce internally is reflected externally.” This is spot on and I wanted to discuss how social media can be used to rally company employees around their brand, …

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httpv://www.youtube.com/watch?v=TrC4Apvh5bs As you know I’m constantly exploring ways for brands to contribute to social change and I recently had the pleasure of chatting to Rob Kramer who has just launched an action technology platform that does just that. THE SEMANTIC WEB MEETS CAUSE MARKETING SM:  How does Poprule work?  How does it use the semantic …

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One of the remarkable ideas at SXSW this year was the cause lab organized by wecanendthis.com This is a model for idea generation whether you’re a for-profit brand, a non-profit or a foundation. Here’s how it worked. A whole bunch of people who didn’t know each other got in a room and literally brain stormed …

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