Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Causes

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Beth Kanter and Katie Delahaye Paine have written a book that is the essential 21st-century guide for non-profits using social media. Kanter, a long-time thought leader in the non-profit field, and Paine, a leader in measurement for organizational communications have combined their formidable skills to provide concrete case studies and actionable advice as to how […]

Beth Kanter and Katie Delahaye Paine have written a book that is the essential 21st-century guide for non-profits using social media. Kanter, a long-time thought leader in the non-profit field, and Paine, a leader in measurement for organizational communications have combined their formidable skills to provide concrete case studies and actionable advice as to how …

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In the context of the violent attacks on the U.S. embassies, catalyzed in part by a hateful anti-Muslim film, I wanted to share this panel discussion around the role of media, including social media, in promoting tolerance and understanding between the U.S. and Muslim world. I had the pleasure of joining Farah Pandith, the U.S. Dept. …

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The tragic unfolding of violence and protests at U.S. embassies around the world in response to the hateful anti-Islamic film created by an individual in the U.S. and posted on You Tube in an edited form, begs the question of why we can’t do a better job of managing inflammatory and potentially dangerous content before …

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I recently wrote about what the famously creative brand, Uniqlo, did to make Pinterest their own and last week we saw another example emerge but this time for a very worthy cause. UNICEF demonstrated an inspired moment of creativity when they tapped into the undeniable materialism and self-interest of platforms such as Pinterest and The …

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A powerful intersection of messaging and meaning is transforming the marketing landscape. As consumers demand greater social responsibility, transparency and accountability from brands, brands are making increasingly earnest efforts to be more meaningful to their customers lives on the basis of the good they do. But this is not without its perils. Commanding consumer attention …

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